Our Sustainable Activewear: A Fusion of Fashion and Responsibility
Lorna Jane's sustainable activewear is designed to support your active life while respecting the
earth. Our commitment goes
beyond just using recycled materials; it's about creating a cycle of sustainability that influences every
aspect
of our production. From innovative designs to ethical sourcing, every Lorna Jane piece is a testament to
our
dedication to becoming one of Australia's leading sustainable fashion brands.
Leading the Way in Sustainable Practices
Sustainability is more than just a word for us; it's a commitment woven into the very fabric of our brand. As we strive
to be leaders amongst
sustainable fashion brands, our actions - from material selection to community partnerships - reflect our
deep
commitment to this cause. We're not just creating sustainable activewear; we're shaping a future where fashion and
sustainability
coexist in harmony.
Empowering Communities and the Planet
At Lorna Jane, our commitment to sustainability and social responsibility goes beyond our activewear. We're proud to lead
and
participate in
several
impactful initiatives that reflect our ethos of active living and community empowerment.
Earth Day Initiative: Our annual Earth Day Initiative is
a testament to our
dedication to the environment. Each year, we engage in meaningful activities like tree planting and
collaborations with conservation groups, reinforcing our commitment to a sustainable future.
Living With Heart: At the core of Lorna Jane's philosophy is 'Living With Heart'. This
program embodies our
approach
to positively impacting future generations through empathy, compassion, and a commitment to positive
change.
It's about embracing innovative solutions and new technologies for a harmonious coexistence with nature
and
supporting community well-being.
The Love Tote Initiative: In partnership with Women's Community Shelters, Lorna Jane
supports
safe accommodations and empowerment for women and children affected by domestic violence. All proceeds
from
our
Charity Love
Tote Bags go to
helping women rebuild their
lives.
Heart Bead: Symbolizing love, strength, and support, the Heart Bead is a unique feature
of
Lorna Jane activewear. It stands as a token of our community's unity and the empowering spirit that
transforms
lives. This small heart-shaped bead, which can be found on our activewear, represents our solidarity and
commitment to making a difference in the world.
Each of these programs is an integral part of Lorna Jane's mission to inspire women and make a positive
impact
on society and the environment. They reflect our ongoing efforts to blend sustainability, social
responsibility,
and active living into everything we do.
Q: What is sustainable activewear?
A: We believe in creating activewear that aligns with our commitment to the environment. This includes
being
a
Foundation Member of the Seamless Clothing Stewardship Scheme and working towards circularity in the
industry.
Q: What makes Lorna Jane a sustainable fashion leader?
A: Lorna Jane stands out in the sustainable fashion industry by integrating sustainable practices into
every
aspect of our operations. From using recycled materials in our activewear to partnering with organisations
that
promote sustainability, we're dedicated to making a positive impact on both the environment and the
fashion
world.
Q: What are Lorna Jane's sustainable fabrics?
A: We're committed to developing sustainable fabrics in our products. This includes our Recycled Nothing 2
See
Here™, Recycled Active Rib, and Recycled Bare Minimum fabrics, all GRS Certified. These materials are part
of
our effort to incorporate more recycled content into our activewear, reducing our environmental impact.
Q: Does Lorna Jane have sustainable partnerships?
A: Lorna Jane has partnered with the Australian Fashion Council as a Foundation Member of the Seamless
Clothing
Stewardship Scheme. This partnership, along with collaborations with other Australian clothing brands,
focuses
on embracing a circular approach in textile production and moving towards a circular clothing industry by
2030.
Q: How does Lorna Jane support sustainability?
A: Our Design Philosophy,
'Buy Better, Not More',
underpins our sustainability ethos. It's about choosing quality over quantity, ensuring our products are
not
only fashionable and functional but also made with sustainable practices. This philosophy is a core part
of
our
ESG Road Map and reflects our commitment to reducing fashion consumption's environmental impact.
Q: How can I learn more about Lorna Jane's sustainability efforts?
A: Stay informed about Lorna Jane's sustainability journey by visiting our website, subscribing to our
newsletter, and following us on social media. We regularly share updates on our progress, new sustainable
product launches, and ways you can join us in making a positive impact.
More Questions? Visit our FAQ Page