From workout apparel to cookbooks, Lorna Jane Clarkson helped shape Antipodeans’ concept of a balanced
lifestyle and establish wellbeing as a consumer category, and 2024 marks 35 years in business. What do her
days look like now? These are her non-negotiables for an energising morning.
There is no name more synonymous with the term “activewear” than Lorna Jane. In fact, it was Lorna Jane
Clarkson who pioneered the athleisure category back in the 1980s when she began making aesthetically
pleasing and functional workout gear for her aerobics clients from her living room.
Creating a leotard pattern based on her favourite swimsuit more than three decades ago proved a
life-altering move for Clarkson, and 35 years later, Lorna Jane Active Living is a multi-million-dollar
Australian brand with an international cult following. Just slip your legs into a pair of Lorna Jane
leggings and you’ll understand why.
Highly regarded for her passion for wellness, which extends beyond her love of activewear and daily
movement to six published books including two cookbooks, Lorna Jane is a poster woman for health and
wellbeing and the notion that if you ‘win the morning, you win the day’.
Her philosophy is that being fit and healthy doesn’t have to be difficult or take up a lot of your time,
it’s more about making a commitment to moving your body consistently and maintaining healthy habits.
With that in mind, we asked Lorna Jane to share with us her morning routine and daily non-negotiables for
feeling great.
There is no name more synonymous with the term “activewear” than Lorna Jane. In fact, it was Lorna Jane
Clarkson who pioneered the athleisure category back in the 1980s when she began making aesthetically
pleasing and functional workout gear for her aerobics clients from her living room.